Who We Are
Here’s the deal, we specialize in developing and producing creative content in the subsets of direct response marketing called brand response television and digital media advertising. What is brand response? The intersection of high quality imagery that protects and builds your brand with the direct response advertising (DRTV) best practices that generate immediate sales, leads, and conversions. You can always count on us to be clear, creative, and consistent from concept through campaign delivery. Sincbox is a top direct response marketing agency where every client gets the same first class service.
You don’t want just any ad agency, you want a direct marketing agency that focuses on your metrics goals. So, we listen to learn because you know your product better than anyone else. Direct response advertising is a resource intensive endeavor and you will tell us what and how to measure your success. What we do is magic, but we do it in front of the curtain - everything from budgets to boards is open for collaboration and discussion.
As one of the top Los Angeles creative agencies (based in sunny Santa Monica), we understand that you’re looking to partner with a direct response media agency/advertising company who a) listens to you and your team in order to understand the features and benefits of your product or service, b) clearly understands the objective of your proposed advertising campaign, and c) presents all materials in a transparent and trustworthy manner. Rest assured, we’ve been doing this successfully since 1999. Since then we’ve created and produced over 500 campaigns resulting in over 2000 commercials and infomercial production which have resulted in a over $4 billion of revenue for our clients ranging from Small Business Owners to Fortune 100 companies. We love what we do, and we don’t know how to do it less than 110%.
Whether your metrics are cost-per-order, cost-per-inquiry, cost-per-sub, or any other “cost-per” model, we understand the ultimate necessity to hit target goals while simultaneously building a brand and/or protecting current brand equity through direct response advertising.
We get it. And we’ll work our butts off to make sure your needs are met.
Our History
Established in 1999, Sincbox arose out of the desire to elevate traditional direct response TV (DRTV) into a viable advertising channel for brands. Though there’s certainly a place and need for traditional DRTV (sometimes referred to as “yell ‘n sell”) to sell entrepreneurial widgets, very few of those campaigns can make the transition to long term brand establishment. With this in mind, Bruce Somers took his initial 10 years of success with brands such as Sprint, DIRECTV, VISA, Los Angeles Times, Microsoft, Hoover, and Citibank (to name a few), and founded the creative agency, Sincbox Media. The goal was to give advertisers confidence that their brand equity would be utilized and protected while their advertising itself would be more accountable.
Beginning in 2000, Sincbox commenced with a 5-year/11-brand relationship with Procter & Gamble, including Cascade, Bounce, Dawn, Iams, Eukanuba, Covergirl as well as a co-branded venture with Whirlpool. This foray into Consumer Packaged Goods proved to the advertising world that even CPG was viable and successful channel in Brand Response.
Then, in 2005, Sincbox was hired as agency-of-record to re-brand Hamilton-Beach and their full line of kitchen appliances. Not only did Sincbox successfully generate their still-existing, corporate tagline, “Good Thinking,” but created a campaign of high-quality product centric commercials that aired for 5+ years without burnout.
Later that decade, Jarden Consumer Solutions contracted Sincbox in what would become a 6-year engagement by generating award winning creative for their collection of brands including, Mr. Coffee, Sunbeam, Oster, Margaritaville, and Foodsaver. As a formidable collection of brands, Jarden saw many of these campaigns result in double-digit growth at retail for their products.
As the 2nd decade of 2000 unfolded, Sincbox continued their successful creative Brand Response campaigns for clients such as Weber Grill, Zestcash, Merck, Gerber, and Gamefly (5 years to date and still going strong).
Currently, in addition to ongoing campaigns for Gamefly, Sincbox counts Omaha Steaks, ION Network’s Airbox, and Coravin as its clients.
4 Pillars of Direct Response
problem/solution
Though self-evident as the basis for advertising, stating the problem and introducing the solution must be crystal clear immediately in order to set the foundation for a potential response.
demonstration
One of the greatest strengths of the direct response format is its ability to thoroughly explain the problem and then, of course, offer the perfect demonstration (solution). This process delivers informed educated consumers to your website.
testimonials
Real people sell to real people. Whether real people or actors, they must deliver on genuine sincerity. The most important trait is capturing their authenticity.
offers
The ultimate success of a direct response driven commercial is predicated on the offer. The greater the perceived value, the greater the sales conversions. In direct response, the call to action typically answers the key question, “What’s in for me?”
All On a Foundation of Emotion
Process
First and foremost, we leave our ego at the door. Collaboration is an essential gene of the Sincbox DNA. After 3 decades in the direct response advertising business, we begin the process by listening first. As the client, no one is closer nor has spent more time with your product/service/brand than you. Thus, we listen. And honestly, it’s the last time that we can act as your consumer before we become your advocate as your creative direct response agency.
Then we move into the treatment process to develop and present 3-5 concepts. Once a concept is chosen, we begin the scripting process. Though we guarantee a minimum of 3 drafts, the fact of the matter is that the creative process is an ‘always-on’ process during pre-production.
As soon as the concept is chosen, we begin the pre-production process of scouting locations, casting talent, procuring testimonials, production design, and prop selection. As owners of multiple RED Dragon 6K camera packages (the same cameras used in most Academy Award winning films), we are able to capture the best picture quality possible. And because we own these cameras, you won’t be charged for them. It’s part of our service.
After filming, we enter the final phase of creative, post-production. Based in Los Angeles, our in-house capabilities include full resolution editing systems, 3D motion graphics, color correction, voice-over recording, full mixing suites, and broadcast finishing.
And finally, we deliver your broadcast masters to the dub house, television stations, or tv media buying agency of your choice, but not before each commercial or video goes through a stringent 12 point, frame-by-frame quality control so that your spots are delivered right the first time.
DRTV production/service made simple.
Re-Purpose Strategy
Simply put, we are media agnostic.
Through the organic process of filming commercials substantial footage is generated that can be utilized for other purposes...
- behind-the-scenes montage
- “making-of” videos
- demonstration videos for in-store POP displays
- extended testimonial interviews
The various “stories” that happen on any given shoot allow us to add volumes of content to any media mix. The same fundamental steps are employed whether the end result is broadcast or online.
We tailor still & video assets to maintain the brand’s voice and balance within each desired social arena, Facebook, YouTube, Instagram, SnapChat, etc. As a result, our creative maintains the appropriate brand look, tone & feel for each network.
The result:
- search domination
- a positive consumer engagement
- brand extension
- measurable / profitable conversions
- increase customer acquisition / customer LTV
This extended network becomes your Walled Garden.